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Davina Merchant – A&R Manager, Downtown Music

Starting her career as an enthusiastic entertainment journalist, Davina was passionate about breaking more stories to champion those behind the music. Her exceptional ambition meant that pursuing a career in the music industry allowed her to facilitate her passion, and to build a thriving career in the music industry..

Kickstarting her career in management, Davina went on to work in label services before joining Downtown Music publishing’s London Office at the top of 2018. She has gone on to earn an impressive reputation as a forward thinking exec with signings that include Mae Muller, Tion Wayne, Hamzaa, Deiago, Moelogo, Jaz Karis to name a few

Speaking: PPL: Get Played, Get Paid

15:30 – 14:30

UK music licensing company PPL are supporting this year’s Industry Takeover All Dayer. PPL licenses recorded music in the UK when it’s played in public (shops, bars, nightclubs, offices) or broadcast (BBC, commercial radio, commercial TV), and ensures that revenue flows back to its members. These include both indie and major record labels, together with performers ranging from grassroots artists through to established session musicians and globally recognised talent. In 2020 PPL collected £225.7 million. At Industry Takeover, PPL alongside a panel of experts, will share their knowledge and experience around getting paid in the music industry. We’ll also be exploring the creative elements of developing a radio-worthy song. 


Speakers

Wale Kalejaiye – Associate in the Music Group

Gaika – Artist

Leo O’Brien – Member Development Specialist, PPL

Chris Cooke – Co-Founder & MD, CMU

Davina Merchant – A&R Manager, Downtown Music