UD works for a world where those who make and love Black music are recognised as equal to any excellent creative individuals, and are celebrated and supported as such.
Recognising talent in a young person is the first step in allowing them to imagine a future, for themselves, that makes use of a unique creative skill that sets them apart. But talent also needs nurturing and the space to thrive. At UD, our various programmes have been created to help facilitate the development of young people, through helping kickstart careers, providing resources and space, vocational training and much, much, more.
At UD we’re unafraid to champion young Black talent. We are, and always have been, Black-led. Over the past 20+ years, UD has built a reputation not only in spotting talent but in helping young, budding professionals to create sustainable careers. Artists we’ve engaged with early on in their careers span genres to include Wretch32, Andreya Triana, Little Simz, Dyo, Devlin, Labrinth and many more. Individuals we’ve worked with can now be found at companies including Apple, Capital Xtra, Nike, Island Records, SoundCloud and SBTV.
While in recent years we’ve seen an explosion of Black musical success, before these names became prominent, they were once underground, with dreams and skills that needed refining. UD was there for them and we’re here for you.
Unlock your potential.
“UD plays a big part when it comes to nurturing up-and-coming talent from the UK’s urban music community. They rep every genre of Black music to the fullest, be it through their live events or via their popular website.”
Joseph JP Patterson, Complex & Trench Magazine