At UD, we pride ourselves on being a diverse team who take direct action to equip the young people who are trying to break through into notoriously competitive creative environments, with the tools they need: Excellence, structure, confidence, opportunity and networks.
With our roots in the vibrant Black Music scenes that have emerged from east London, UD combines business acumen with an up-to-the-minute understanding of youth culture and stands at the crossroads where the creativity of emerging Black Music meets the music industry.
Staff, tutors, board and participants continue to represent the communities they live and work in. For us to be together, united as one, we must claim as our right the highest ambitions, the access to excellence that will equip us to achieve, and the deepest support that will sustain us on our journey.
We are passionate that the London of the future is found in our organisation today.
Pamela McCormick
Founder/Director
Pamela McCormick co-founded United Development in 2000, with the vision to create the premier agency for spotting and supporting Black music talent in the UK. Her vision for social and cultural change is the force behind the organisation while the foundation of her beliefs include a passion for equal opportunities, a deep appreciation for music and phenomenal ability to fundraise.
selina wedderburn
General Manager
Selina secured her first music industry job at PPL in 2015. After 5 years of working at PPL, in 2020, Selina was given the opportunity to move into another side of the music business and took on the role of Head of Operations at Your Army, one of the UK’s biggest independent music promotions companies.
Selina is also Co-Founder at Tempo & Flow, a live music night that offers a platform for independent artists to showcase their talent. Previous artists that have performed at Tempo + Flow have included artists such as Victor Ray, Queen Millz, Leila McKenzie, Luciia, Kali Clare and many more. Selina has a strong passion for music and helping artists get discovered, as well as helping those who want to gain a better understanding of what it takes to build a career in the business.
FLORENCE MORRIS
Administrator
Florence is a professional whose career path has been a unique journey to say the least. Weaving seven years in the music industry & five years as a love & relationship coach, which saw her visit Mexico & LA for her training, Florence’s passion for empowering others is her main driving force.
Andy Gilbert
Musical Director & Tutor, Flames Collective
Andy Gilbert has over 20 years experience working as an artist, writer and producer. As a musical director, he has worked with various local groups to support their performance and he currently runs UD in-house group, Flames Collective.
CHANTELLE FIDDY
Marketing Consultant
After graduating with a BA Hons in Journalism from UAL back in 2001, Fiddy began her career at Touch Magazine, championing the then unknown genre grime. Her work subsequently appeared in i-D, Dazed & Confused, The Guardian, Sunday Times Style and many more. In 2013 Fiddy began working as a tour and day-to-day manager, having since worked with the likes of Duke Dumont, Boy Matthews, Jax Jones, Jammer, Lord Of The Mics, Kelli-Leigh & Black Focus Records. She currently manages Nottingham MC, Mez.
With a CV that covers a vast array of work with major and independent record labels, Fiddy has also worked in radio & TV and continues to write for TRENCH and Complex UK.
CLEO AMEDUME
Community Manager
After being what she calls ‘an opinionated observer’ of the music industry for a number of years, Cleo joined forces with two others to create boutique management and development company, MUVVA, in 2019. Cleo, along with her then business partners, believed that mental wellbeing is essential to sustainable artist practice.
After completing the Music Managers Forum (MMF) Accelerator Programme, Cleo decided to go it alone and founded Do Music, an ode to her pragmatic and strategic approach to management. Her roster includes Chrissi, signed to Listen Generously/Island and published by Tim & Danny Music, Grammy Award winning songwriter Talay Riley (Khalid ‘Young, Dumb and Broke’, Becky Hill/Wilkinson ‘Afterglow’) and developing artist, JJordan.
NAYANA BRATHWAITE
Programme Associate
Nayana was raised between British and Caribbean cultures. Coming to London to settle in the 90’s from Trinidad, her family brought with them a distinct love for not only soca and calypso, but also their love of music as a whole.
Having now completed her Music Performance degree, Nayana’s currently studying for her Masters. As well as championing her own soulful strain of jazz fuelled R&B as Nayana.AB, Nayana can be heard performing with UD’s Flames Collective and hosting and curating events like UD Open Mic and Orii Jam.
JUSTINA BRYCE
Studio Associate
Music producer, engineer and UD alumni, Justina Bryce aka Likkle Jay started making beats from a young age. She went on to study music technology and joined UD in 2013 where she started her engineering experience at the UD Studio. Since then, Justina has held her own studio sessions and worked on projects for artists, film, adverts and sync. More recently Justina was part of the engineering team at Abbey Road Studios.
Justina has worked with and been involved in projects from the likes of Capella Grey, Stormzy, Ling Hussle, DXINX and the list continues. Among her impressive achievements, she proudly served as a recording engineer on Chris Brown’s acclaimed album ‘Breezy’, earning a Grammy nomination for Best R&B Album.
kadian foster
Assistant Tutor/ Project Support, Flames Collective
Kadi is a singer/songwriter born in Southeast London. Since graduating with a BA Hons in Commercial Songwriting (2020), she has immersed herself in pursuing an independent music career whilst working in the field of music education.
Kadi’s experience covers working with children & young people through various music charities such as Ark Music, School Ground Sounds, Arts Train and Keychanges.
With a love for pop and soul music, overtime achieving sync success on ITV’s popular show Love Island as a co-writer, Kadi hopes to continue reaching for her goals as a recording artist and songwriter, since releasing her first album project ‘Shed This Skin’.
SARAH-NELL MOULLIER
Programme Manager
Sarah-Nell is a music project producer with over 10 years of experience in the music and arts sector. During this time, she has worked as a vocal coach, creative facilitator, and music project producer for a variety of world class record labels, management companies and talent agencies, alongside delivering music projects in partnership with a host of music charities and organisations including The Roundhouse, SERIOUS and the Union Chapel.