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Ella-Bonai Gordon, Artist Manager & A&R Consultant

Ella-Bonai Gordon is a 25-year-old, London-based artist manager and A&R Manager. Formerly part of Renowned Management, she works primarily with fast-rising Hackney singer-songwriter Hamzaa, and Presenter/DJ Henrie.

Hailing from Lewisham, South London, Ella-Bonai started out in the industry from an events background with the social enterprise Bigga Fish, Ella-Bonai ran over 25 sold-out events across the country boasting early performances from the likes of Krept and Konan, Yungen and Sneakbo. 

During her time there she was also involved in working with young creatives, educating 14 to 25-year-olds in events management and marketing, and developed a passion for nurturing talent and managing artists. She began working alongside Zeon Richards at Renowned Management, as an A&R scout and artist manager, and discovered Hamzaa in 2017.

In partnership with Ella-Bonai, Hamzaa independently released her debut EP, ‘First Signs Of Me’, which entered the UK iTunes chart at 56 and caught the attention of Jools Holland who invited her onto his prestigious late night show to perform ‘You’. Last year she followed up with her second EP ‘Phases’ through Parlophone and made an appearance on Mahalia’s ‘Regular People’ alongside New Orleans R&B talent Lucky Daye.

With an ear for talent and a breadth of experience spanning music and events, Ella-Bonai Gordon is one of the most promising names in artist management, and is on track to assist Hamzaa and Henrie in becoming household names.

Speaking: How To Steal My Job

12:00 – 13:00

This discussion will not only equip you with a deeper understanding of the music industry, its structures, and how it relates to an artist, you will also get to hear from an exclusive lineup of Music professionals and brightest insiders.Expects an insightful discussion with our illustrious panel, finding out what role each of them play in an artist’s career, their career path and tips for anyone looking for a similar industry job.


Jasmine Dotiwala – Multimedia journalist, broadcaster and inclusion leader

Sharlotte Ritchie – Director Global Communications, Universal Music Group

Ella-Bonai Gordon, Artist Manager & A&R Consultant

Shauni Caballero – Music Publishing, The Go 2 Agency