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What is the Incubator Programme?

The aim? To develop the creative and business skills for talented, independent musicians emerging in the music industry. A six-month talent and career development opportunity for 10 exceptional independent artists, making music of Black origin.

The programme includes:

→ Free studio time

→ Songwriting Camp led by established creatives at the UD Talent House studios

→ Extensive industry bootcamp covering music law, publishing, major and indie labels, distribution, A&R, live music and digital marketing

→ Mentoring & coaching by industry professionals

→ Showcasing openings including a chance to perform at The Great Escape

→ Access to financial investment

→ A free membership with Talent House to access studios, rehearsal space and music industry events.

→ Hot desking at the Talent House

→ Financial investment & support

Who should apply?

→ Applicants aged 18-25

→ Artists representative of Black music genres/ making music of Black origin

→ Must be from and currently living in London

→ Independent artist (no label or established team yet)

→ Those with a track record with starting to release music, showing commitment to an artist project i.e. one or more of the following – press coverage, played a support or small headline show/ experience performing live, has music out on streaming platforms.

Commitment/ Expectations:

Please only apply if you are committed to pushing your artist career as a priority

Those who work full-time should consider before applying as they may not be able to get the best out of the project.

You will need to maintain professional and regular contact with your programme manager and any UD staff who are working on aspects of the incubator.

Any content created with UD is to be utilised and promoted in line with your timeline and strategy for releases.


Whether you create grime, rap, R&B, pop, jazz, hip-hop or drill, we are always supporting the talent of tomorrow.

The Incubator Programme was created by UD to help facilitate the transition of young people from an educational or vocational training environment towards the commercial market or professional workplace.

Got any questions? Please email
Pls note, the deadline for applications is 25th November 2023.

“There is so much talent coming out of the UK but not enough spaces for young people to experiment and develop before they are swept up in success. Having a space to meet, connect, rehearse, create and build a team is integral to every creative’s development, especially for those making music outside of mainstream music education.

Amahla, singer songwriter and UD alumna