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Tope Bello – Music Partnerships, TikTok UK

Starting her career as an events manager at iluvlive, Tope Bello grew her career in music as an executive currently working in the Music Partnerships team at TikTok UK. With years of experience under her belt launching and supporting the careers of artists at AWAL Records in community support, she continues at TikTok with her work on SoundOn, TikTok’s newly launched distribution label, where she closely works with artists to sign them and distribute their records, creating and executing intricate content release plans and campaigns. Working with the likes of international African artists Ayra Starr and Victony, Tope is an integral part of the everyday running of the music partnerships team at TikTok, supporting and executing events and music campaigns across the board from Notting Hill Carnival, DLT x TikTok and individual artist campaigns. Her knowledge at the intersection of both events and music is a key part to Tope’s hands on approach to working with artists to meet all of their individual needs and push them to their full potential.

Speaking: Wednesday Afternoon

14:00 – 16:30

TikTok Video & Content Masterclass

Want a better understanding of TikTok and how to use it? This Masterclass will teach best practice, the latest must-know info, insider tips and a whole lot more. Guest to be announced!

Parris OH – Artist Partnerships TikTok UK

Tope Bello – Artist Partnerships TikTok UK

James Lightfoot – Artist Partnerships TikTok UK

Sheema Siddiqi –  Artist Partnerships TikTok UK

Saiming – artist

Q&A hosted by Saffah (UD member)

14:00 – 16:30

Production masterclass with TSB - powered by The Flight Club (UD Studio)

Producer TSB sits at the top table of UK producers, having established himself as the first port of call for artists with a story to tell: collaborations under his belt include StormzyKnucksHeadie OneJ HusDaveBujuCraig DavidBree Runway and AJ Tracey.

TSB wants his solo music to act as an introduction to his world. As a self-taught musician, his ambition is to highlight his experience in music & inspire the next generation of producers.

Join us at Industry Takeover for this exclusive Production Masterclass, powered by The Flight Club.


TSB – Producer

Saffah – Host, Presenter, UD Member

Parris Oh – Artist Partnerships Manager, TikTok UK

James Lightfoot – Artist Partnerships, TikTok UK

Tope Bello – Music Partnerships, TikTok UK

Sheema Siddiqi – Artist Partnerships, TikTok UK

Saiming – Artist