James Lightfoot – Artist Partnerships, TikTok UK

James is a member of the Artist Partnerships team at TikTok and SoundOn UK, working directly with artists such as Disclosure, RAYE, Arthur Hill, Rina Sawayama, Eliza Rose and more. James is the main electronic artist contact at TikTok in the UK and spearheaded 2022’s #ElectronicMusic campaign. His role includes working across major song campaigns, day-to-day account management and supporting artists on best practice and troubleshooting. He is also helping to lead the charge on finding and developing endemic independent artists, and onboarding them onto the platform. He has played a key role in TikTok’s recent partnership with Youth Music. James is also the Artist Partnership rep for SoundOn UK, TikTok’s music distribution platform. James is responsible for finding and onboarding artists and songs for the platform, and oversees the campaign from start to finish.

Before TikTok, James worked as an artist manager and publishing A&R for FINE Group and Bigger Picture Entertainment. He discovered and developed singer Alaina Castillo, who was Spotify US first RADAR artist. He also worked with Digital Farm Animals, Saint PHNX and ieuan and was a part of several chart topping and global song campaigns. James also managed several BRIT and Grammy Award nominated songwriters and producers.