Home / Industry Takeover 2023 / Wednesday / James Lightfoot – Artist Partnerships, TikTok UK

James Lightfoot – Artist Partnerships, TikTok UK

James is a member of the Artist Partnerships team at TikTok and SoundOn UK, working directly with artists such as Disclosure, RAYE, Arthur Hill, Rina Sawayama, Eliza Rose and more. James is the main electronic artist contact at TikTok in the UK and spearheaded 2022’s #ElectronicMusic campaign. His role includes working across major song campaigns, day-to-day account management and supporting artists on best practice and troubleshooting. He is also helping to lead the charge on finding and developing endemic independent artists, and onboarding them onto the platform. He has played a key role in TikTok’s recent partnership with Youth Music. James is also the Artist Partnership rep for SoundOn UK, TikTok’s music distribution platform. James is responsible for finding and onboarding artists and songs for the platform, and oversees the campaign from start to finish.

Before TikTok, James worked as an artist manager and publishing A&R for FINE Group and Bigger Picture Entertainment. He discovered and developed singer Alaina Castillo, who was Spotify US first RADAR artist. He also worked with Digital Farm Animals, Saint PHNX and ieuan and was a part of several chart topping and global song campaigns. James also managed several BRIT and Grammy Award nominated songwriters and producers.

Speaking: Wednesday Afternoon

14:00 – 16:30

TikTok Video & Content Masterclass

Want a better understanding of TikTok and how to use it? This Masterclass will teach best practice, the latest must-know info, insider tips and a whole lot more. Guest to be announced!

Parris OH – Artist Partnerships TikTok UK

Tope Bello – Artist Partnerships TikTok UK

James Lightfoot – Artist Partnerships TikTok UK

Sheema Siddiqi –  Artist Partnerships TikTok UK

Saiming – artist

Q&A hosted by Saffah (UD member)

14:00 – 16:30

Production masterclass with TSB - powered by The Flight Club (UD Studio)

Producer TSB sits at the top table of UK producers, having established himself as the first port of call for artists with a story to tell: collaborations under his belt include StormzyKnucksHeadie OneJ HusDaveBujuCraig DavidBree Runway and AJ Tracey.

TSB wants his solo music to act as an introduction to his world. As a self-taught musician, his ambition is to highlight his experience in music & inspire the next generation of producers.

Join us at Industry Takeover for this exclusive Production Masterclass, powered by The Flight Club.


TSB – Producer

Saffah – Host, Presenter, UD Member

Parris Oh – Artist Partnerships Manager, TikTok UK

James Lightfoot – Artist Partnerships, TikTok UK

Tope Bello – Music Partnerships, TikTok UK

Sheema Siddiqi – Artist Partnerships, TikTok UK

Saiming – Artist