
Sheema Siddiqi – Artist Partnerships, TikTok UK
Sheema is an Artist Community Manager and member of the Artist Partnerships team at TikTok UK, working directly with artists such as Bring Me The Horizon, Venbee, Stepz, Little Mix and more. Her role includes working across major song campaigns, day-to-day account management and supporting artists on best practise, reaching fans, building audiences and finding success on TikTok. She is also responsible for finding and developing endemic independent artists, onboarding them and supporting their growth on the platform. Sheema is also the Artist Partnership rep for SoundOn UK, TikTok’s music distribution platform where she has worked with artists such as Chloe Adams, Casey Lowry and David Larbi.
Speaking: Wednesday Afternoon
14:00 – 16:30
TikTok Video & Content Masterclass
Want a better understanding of TikTok and how to use it? This Masterclass will teach best practice, the latest must-know info, insider tips and a whole lot more. Guest to be announced!
Parris OH – Artist Partnerships TikTok UK
Tope Bello – Artist Partnerships TikTok UK
James Lightfoot – Artist Partnerships TikTok UK
Sheema Siddiqi – Artist Partnerships TikTok UK
Saiming – artist
Q&A hosted by Saffah (UD member)
14:00 – 16:30
Production masterclass with TSB - powered by The Flight Club (UD Studio)
Producer TSB sits at the top table of UK producers, having established himself as the first port of call for artists with a story to tell: collaborations under his belt include Stormzy, Knucks, Headie One, J Hus, Dave, Buju, Craig David, Bree Runway and AJ Tracey.
TSB wants his solo music to act as an introduction to his world. As a self-taught musician, his ambition is to highlight his experience in music & inspire the next generation of producers.
Join us at Industry Takeover for this exclusive Production Masterclass, powered by The Flight Club.
Speakers
Saffah – Host, Presenter, UD Member
Parris Oh – Artist Partnerships Manager, TikTok UK
James Lightfoot – Artist Partnerships, TikTok UK
Tope Bello – Music Partnerships, TikTok UK