Preye Crooks – Co-Head A&R – Robots & Humans, Strawberries & Creem Festival
Preye is the founder of Strawberries & Creem and The Cambridge Club Festivals. Both Festivals in the space of seven years have grown from 500 to 20,000 full weekend camping Festivals, and were recently part acquired by Sony Music Entertainment, making the Festival’s Sony’s first owned Festivals in Europe. Past guests have included everyone from Burna Boy, Skepta, Koffee, J Hus, AJ Tracey to Diana Ross, Lionel Ritchie and The Jacksons.
Preye is also the co-head of A&R at Robots & Humans Records/Sony Music UK. Through his A&R career, Preye has signed artists such as Not3s, B Young, DigDat, SwitchOTR, Kenny Allstar and more.
Speaking: Monday Afternoon
14:00 – 16:30
The A&R Reality Check: What does artist success look like in 2023?
With an all-star A&R focused panel lined-up, we’ll explore what artist success looks like in 2023 with Preye Crooks (A&R Robots & Humans /Sony UK & Founder of Strawberries and Cream Fest), Theolonious Oliver (Artist Manager & A&R at Pias), Davina Merchant (Artist manager & Senior Publishing A&R), Dani Sawyerr (A&R Universal Music Publishing UK) and Benson Udia (Senior Marketing Manager at EMI UK). Host Benjamin Tuner (Spit Game).
Dani Sawyerr, A&R at Universal Music Publishing UK.
Davina Merchant, Artist Manager & Senior Publishing A&R
Joy Warmann, Product Manager, Secretly Canadian
Preye Crooks, A&R at Robots & Humans/Sony UK & Founder of Strawberries and Cream Festival
Theolonious Oliver, Artist Manager & A&R at Pias
Benson Udia – Senior Marketing Manager at EMI UK
Speakers
Davina Merchant – Artist Manager & Senior Publishing A&R
Preye Crooks – Co-Head A&R – Robots & Humans, Strawberries & Creem Festival
Benson Udia – Senior Marketing Manager at EMI UK
