Casey Amber – Marketing Manager, Parlophone Records (Warner Music Group)
Casey Amber is a Marketing Manager at Parlophone Records (Warner Music Group) currently working with an array of both domestic and international acts across the Hip-Hop, Rap & R&B genres. Acts include; Tinie Tempah, Yxng Bane, Disturbing LDN Presents, S1MBA, JAY1, Bebe Rexha, PARTYNEXTDOOR, Majid Jordan, Aya Nakamura, Banx & Ranx and many many more.
After graduating from University of The Arts London with a First Class BA Honours Degree in Marketing & Advertising in 2012, Casey started her journey over 8 years ago in an entry-level position at specialist and entertainment PR agency, House PR. Her time there saw her work across a globally renowned drinks portfolio including brands such as DISARONNO, Cointreau, Remy Martin, Tia Maria, Sailor Jerry and Red Bull.
Fast forward two years later, in 2016 Casey joined youth marketing agency, Urban Nerds Collective, as a hybrid Influencer & Account Manager where she specialised in leading on talent / influencer consultancy and strategy, alongside the day-to-day management of multiple accounts and projects. Having previously built a strong network of personal relationships with talent and industry tastemakers both within the UK and the US, Urban Nerds crafted a unique role for her which honed in on her ability to offer both invaluable cultural insight as well as first-class project and account management. Her client roster here included the likes of PUMA, Converse, Dr. Martens, Beats by Dre, Spotify, Estrella, Deezer and DF Mexico to name a few.
Having worked across a number of projects where music and talent sat at the core, Casey made the decision to further explore her deep affinity for music and pivoted into the music business. Utilising her years of experience and transferable skills within the brand space, she joined Parlophone Records (Warner Music Group) in 2019 to offer a fresh perspective to the role of Marketing Manager.
Casey has also worked both in-house and within agencies for brands in a freelance capacity including WAH London, Trapstar and Radiator PR.
Casey’s passion lies in delivering creative excellence through thoughtful planning, imaginative ideation, authentic storytelling and highly crafted execution, placing talent at the forefront of setting cultural trends & credibly connecting with their audiences.
Speaking: One-to-one Meet the Expert Surgeries
13:00 – 18:00
A staple when it comes to Industry Takeover panels, we revisit the classic ‘How To Steal My Job’ theme for 2021. With all-round music and media go-to Jasmine Dotiwala at the helm, we’ll look at the panelists’ career journeys; the highs and lows, exclusive insights and ultimately, provide you with the information you need to get THAT job and make your mark in the business of music.