Christine Ochefu – Cultural Strategist, Music Curator, Consultant & Writer
Christine Ochefu is an arts, music and culture creative based in London. Her work spans writing on contemporary music and emerging scenes, consultancy, music curation and editorial for leading DSP’s, strategy, brand storytelling and more.
As a music curator and speaker she has worked with organisations such as Amazon Music, Apple Music, Resident Advisor, Monocle and more, and has covered music, arts and culture topics for publications like The Guardian, SSENSE, The Fader, W Magazine, Evening Standard, GQ, and Dazed among others. She is currently working on her first book among other projects.
Speaking: Saturday Afternoon
12:00 – 14.00
Elijah is an artist manager, DJ and writer who shares notes daily on Instagram about sustainable artist creation, the music industry and the future of work. In this masterclass, he will talk through some of the ideas he’s sharing and give tips on productivity and experimenting when it comes to releasing your projects into the world.
14.00 – 16.00
On Saturday afternoon, we explore the careers of three leading women in the music industry; Komali Scott-Jones, A&R Director at AWAL, Krish Kudhail, Senior Artist Marketing Manager, Platoon at Apple & Ruth Gyaniao, Artist Manager, The Flight Club. Alongside understanding their roles and respective journeys in the business, we’ll explore their experiences within Black music culture, with host Christine Ochefu leading a thought-provoking discussion on the industry – and careers – in 2023.
Komali Scott-Jones, A&R Director at AWAL
Krish Kudhail, Senior Artist Marketing Manager, Platoon at Apple
Ruth Gyaniao, General Manager, The Flight Club
Host: Christine Ochefu, Cultural Strategist, Music Curator, Consultant & Writer
16.00 – 18.00
Dropping Gems: Branding x Merchandising Masterclass powered by KING
Get an insight into taking your product to market, understanding production, funding, design, sales and marketing from Timmy Hoad, founder and CEO KING Apparel. About KING: An East London based streetwear brand started in 2003, clothing can be purchased online at king-apparel.com and in selected fashion boutiques across the UK. KING also boast an international presence and is sold in the USA, Europe, Australia, South America and Asia.
12:00 – 18:00
UD Presents: House Party & Free Yard!
If you pass through the Talent House on Saturday 1st April, expect to find a Free Yard Takeover. With competition winners in Studios 1 & 2, cooking up that good new music ish, we’ll also have a selection of DJs in the Atrium, fuelling your weekend spirit.