Timberland’s ‘Built For The Bold’ campaign, which celebrates those who harness their inner bold to move the world forward and calls on people across the globe to do the same, saw a Shoreditch takeover ensue, hosting pop-up creative workshops and musical performances, some of which took place at Timberland’s European Flagship purpose-led store on Carnaby Street.
Timberland are no stranger to events that strengthen the community and the Built For The Bold motto is a call to doers and adventurers everywhere to work hard, live with passion, act boldly, and believe in their potential to move the world forward. The campaign taps a global network of change-makers to help redefine what it means to be bold. The curated events that took place at the two locations helped to create opportunities for people to learn new skills, broaden their horizons and get out of their comfort zone.
From street art and up-cycling workshops to learning about city gardening, hikes and open mics, they covered all the bases. Various DJs, curated and booked by UD, provided the soundtrack. The close of September (and summer) was celebrated with a Music Night courtesy of UD’s own, Digital Mozart. He brought good vibrations to the pop up store, with people invited in from the wet streets to take part in activities. There was a telephone box that encouraged you to make a TikTok video, Polaroids were taken in front of a wall plastered with the faces of the campaign, including indie pop singer Arlo Parks and TV presenter Michael Perry (who really does have a passion for gardening).
As UD is a music organisation that’s very much about building community and the potential in young people, it made perfect sense for UD to bring forth the talent for Timberland. And, If you want to find out what happened at Timberland x UD’s Open Mic night on 6th October, you’ll just have to come back for my next blog!
MEET THE DJs
Digital Mozart is a producer, graphic/motion designer and DJ who blends R&B with electronic music to create liquid audible gold, while sprinkling in different sounds and genres. Producing his own remixes and flips, his edits breathe new life into the songs he experiments with. Having played at the Talent House launch in July, he has a strong relationship with UD. He’s had guest mixes on Balamii, Radar Radio and BBC Radio Bristol to name just a few.
Maria Hanlon is a multidisciplinary creative: a presenter, music writer, DJ hybrid who’s also part of the UD media team. A multi-genre DJ who fuses house, garage, electro, alternative R&B and hip-hop, Maria brings all the vibes guaranteed to get a crowd moving with funky basslines galore. She’s a co-founder of Beam Nights and a resident on Voices Radio, hosting her own show called Maria Meets. She’s played at Hootananny Brixton, Colours Hoxton and Hackney Bridge among others. She’s also written quite a few articles on her craft for UD, sharing her expertise with any aspiring DJs who may need a guide in the right direction (just read the UD blog for evidence).
Based in London, originally from the British Virgin Islands, Prod84 is a DJ who’s motto is ‘press play, whine waist’, he also fortnightly curates a series of mixes under the same name that features various music from the Caribbean, such as Soca and dancehall. He’s also an organiser of PrettyTwisted and has DJed at their events.
A seasoned radio host with exquisite selections, Jojo Jones is a woman of many talents: a writer, photographer, radio producer and DJ. She dabbles between hip-hop, R&B, garage and Afrobeats. She’s also a member of the UD media team, a resident at Voices Radio and a co-founder of Beam Nights, a series of events dedicated to spotlighting women, non-binary, gender non conforming and trans DJs. She’s often writing ‘How To’s’ that focus on her radio knowledge here on the UD blog and boasts a series of mixes titled ‘JOJO’S DISCO!’ where she mixes disco with soulful house among other genres.
Host of REPREZENT Radio show, ‘Technical Difficulties’, DJXHNWAV is a multi-genre DJ with a focus on growing with his community. He’s tapped into grime, alternative rap, UK rap, house ‘n’ funky and he’s always featuring up and coming artists in his sets and radio shows. He’s also an organiser of PrettyTwisted, a reoccurring showcase to highlight rising artists and DJs. He always gets the party going, the walls bouncing and the crowd jumping. The receiver of many a wheel up, his selection of music from various genres is always impeccable whether it’s a classic or something new.
One thing about DJ Scotty AKA Ashleigh Scott’s sets that’s guaranteed is they’re going to be filled with throwbacks whether it’s hip-hop, bashment or R&B. Blending Neo-Soul, Afrobeats and current rap and R&B along with her selection of classics is always guaranteed to get the crowd singing along. Mentored by Jordss as part of Small Green Shoots’ Sisters In Sound initiative for International Women’s Day, she’s blossomed as a DJ playing at various events and venues including Brixton Jamm, Queen of Hoxton and White City House with BPM Music Collective to name a few.
Founder of BPM Music Collective, Ahmed plays a variety of genres: hip-hop, R&B, Afrobeats, dance/electronic, garage, funky house. BPM Music Collective aims to showcase rising talent in various creative fields. They throw events that cultivate a community of creatives and people who love music. He’s been DJing for seven years and has opened for the likes of AJ Tracey and Chase & Status among others. Not only does he have years of experience under his belt but he also has the ability to bring people together through music.
DJ K-Star plays World music, Afrobeats, hip-hop and R&B. You can often find her DJing at Sip ‘N Stroke Sip and Paint parties. Hailing from South East London, her passion for music is what lead her to start DJing. Since then she’s DJed at many events including Lotus Nova Festival, Finance Meets Music and The Live Supply.
Words: Kat Friar. Kat is a freelance journalist, DJ and photographer with a passion for music. She likes to cover all bases regarding music so whether it’s a new album, a rising artist or a gig, she’ll be writing about it.