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Industry Takeover Sorting Out Your Music Rights, Thursday 5th May

In the second of our Industry Takeover Seminar series, we’ve got another almighty line-up to grace the Talent House, ready to share their knowledge on the power of your intellectual property. In Sorting Out Your Music Rights – And Where Labels & Publishers Fit In, expect plenty of wisdom courtesy of Davina Merchant (A&R Manager, Downtown Music), Lara Baker (Director of Business Development UK & Ireland, Songtrust), Shauni Caballero (Founder, The Go 2 Agency) and Terence Daniel (Relationship Manager, PPL)…

Topic title:  Sorting Out Your Music Rights – And Where Labels & Publishers Fit In.

Getting to know the power of your intellectual property.

Speaker names:

Davina Merchant – A&R Manager, Downtown Music

Lara Baker – Director of Business Development UK & Ireland, Songtrust

Shauni Caballero – Founder, The Go 2 Agency

Terence Daniel – Relationship Manager, PPL

Date & time

Thursday 5th May, registration 6pm
Panel discussion 6.30-9pm
Talent House, 3 Sugar House Lane, London E15 2QS
Tickets £10, £5 for members, www.udtickets.com
Find out more about memberships HERE.

Meet the panel…

Davina Merchant (A&R Manager, Downtown Music)


Starting her career as an enthusiastic entertainment journalist, Davina was passionate about breaking more stories to champion those behind the music. Her exceptional ambition meant that pursuing a career in the music industry allowed her to facilitate her passion, and to build a thriving career in the music industry.

Kick-starting her career in management, Davina went on to work in label services before joining Downtown Music publishing’s London office at the top of 2018. She has gone on to earn an impressive reputation as a forward thinking exec with signings that include Mae Muller, Tion Wayne, Hamzaa, Deiago, Moelogo & Jaz Karis to name a few. 

Lara Baker (Director of Business Development UK & Ireland, Songtrust)


Named in Billboard’s International Power Players List 2021, Lara Baker is Director of Business Development UK & Ireland at Songtrust, the World’s largest global royalty collection service and publishing administrator. Songtrust was founded to simplify music rights management and remove the complexity of the publishing landscape. Songtrust administers more than 3m songs and represents more than 350,000 songwriters, with a core mission to help songwriters, music creators, and rights holders.

Previously, Lara spent 14 years advising and supporting independent artists and labels at AIM, the independent label trade association for the UK, where she created the AIM Awards, before beginning her own company The BKRY, to consult with music organisations and event producers on their strategy and execution.

Baker has consulted for clients including BBC Music Introducing Live, The Great Escape Festival, the Musicians Union, Liverpool Sound City, the Music Managers Forum and AmericanaFest UK. Joining Songtrust in May 2019, Lara is responsible for securing new business and maintaining relationships with songwriter and publisher clients.

Lara is a board member of The Americana Music Association UK, a frequent speaker at a number of events including TEDx, SXSW, UN Women and Midem, and co-founder  of the Music Week Women in Music Awards.

Shauni Caballero (Founder, The Go 2 Agency)


Shauni Caballero is a former Universal Music and PRS for Music executive, founded The Go 2 Agency, a Music Publishing and Consultancy company, to help artists, writers and producers make money from their music. Shauni has just recently launched a joint venture publishing company with Riki Bleau and Since 93 called G293 Publishing.

Terence Daniel (Relationship Manager, PPL)


Terence is a Relationship Manager at PPL, the UK’s music licensing company for performers and recording rights holders. He works with PPL members, assisting them with their accounts, repertoire, and payments to ensure they’re maximising their revenue. Having worked at PPL for over 7 years in several different teams, Terence has developed an in-depth knowledge of PPL and the wider neighbouring rights industry.


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