UD proudly presents the Incubator 2025 cohort – it’s time to meet the nine exceptional artists who will embark on this six-month talent and career development opportunity. Say hello to ANJA, Dia Day, Diya Sohi, Isabelle Mettle, Jacob Story, Jedz, Rio Sterling, Shelbee Tee & Teodora…
Now in its third year and supported by PPL Giving, the six-month creative and professional development initiative is designed to equip the next generation of artists aged 18-25 with the knowledge, tools and access needed to thrive in today’s music industry. Alongside expert mentoring and coaching, participants benefit from financial investment, studio time, workspace and guidance on music law, publishing, distribution and live performance.
The nine acts represent a broad spectrum of genres including grime, pop, rap, R&B, drill, hip hop and jazz:
● Alternative electronic artist, producer & guitarist ANJA
● Neo-Soul vocalist and story-telling rapper Dia Day
● Singer exploring R&B meets jazz, funk & pop Diya Sohi
● Progressive R&B/ Neo Soul artist and producer Isabelle Mettle
● Emerging dark R&B/ pop singer, songwriter& producer Jacob Storey
● Multi-genre rapper Jedz
● Soul and alt R&B artist and multi instrumentalist Rio Sterling
● Multi-genre singer, songwriter and sometimes rapper Shelbee Tee
● Alternative dark pop artist Teodora
Peter Leathem OBE, CEO of PPL said: “It is fantastic to see UD’s Incubator Programme return for a third year, continuing to provide a vital platform for young artists to develop creatively and professionally. At PPL, we’re proud to support initiatives that invest in the future of music by opening doors and building tangible pathways into the industry. Through our ongoing partnership with UD, we’re helping to equip the next generation of talent with the tools, knowledge and opportunities they need to succeed, while also strengthening the diversity and richness of the UK music scene.”
UD look forward to introducing you to these artists over the next six months and joining them on their respective journeys into the music industry.
For more information on our Incubator Programme, click HERE. Details on the next application stage will be announced later in 2025.
Read the article on Music Week HERE.
